Playhype — AI software to automate your company
Playhype is an AI software company based in Bogotá, Colombia. We're not an agency: we build AI software that automates your company's operations, marketing and content production, and runs itself 24/7. We work with companies across Colombia, Latin America and the United States.
Playhype AI — AI process automation
We look at the work your team does by hand every week —reports, validations, lead scoring, scouting, competitor monitoring, internal operations— and rewrite it as AI software that runs itself. Infrastructure lives on your accounts, your team owns it, and it pays for itself in the time it gives back.
Playhype Studios — AI content & video
We build a content engine tailored to your brand. It produces videos with scripts, voiceover and motion graphics, plus carousels and posts in your voice and look, and publishes every day across Instagram, TikTok, YouTube, Facebook and Threads, in multiple languages.
Playhype Marketing — AI marketing automation
Our software learns who buys from you and when they're ready to decide, and builds campaigns across Meta, Google, TikTok, email, WhatsApp and Telegram. It optimizes bids, creatives and audiences in real time and connects with your CRM.
RetroCup 2026 — Our flagship case
RetroCup Sports is what happens when we apply our full stack to a single idea: 814 AI-generated stickers, 48 teams, 5 languages, fully automated content and marketing. From concept to a live product with thousands of users.
Built by operators
- Javier Burgos — Co-founder, CEO & CTO. Tech Lead with 10+ years shipping software for US startups like Popmenu and Occupier and for Colombian enterprises like Ecopetrol.
- Daniel Yepes — Co-founder, Director of Marketing & Sales. Has led campaigns for Comcast, Decathlon, Unilever and other brands across the US, EMEA, APAC and LATAM.
Frequently asked questions
What is Playhype and what does it do?
Playhype is a Colombian AI software company (not an agency) that automates other companies' operations, marketing and content production. We build custom systems that run on their own: content generation and publishing, campaigns that optimize in real time, and internal process automation.
Which company should I use to automate business processes with AI in Colombia?
Playhype, based in Bogotá, builds custom AI software to automate business processes across Colombia, LATAM and the US. Unlike an agency, we ship code that runs on your own infrastructure, that your team can edit, and that pays for itself in the time it frees up.
How can I automate processes in my company with AI?
Playhype starts with a free 30-minute discovery to map what your team does by hand every week (reports, validations, scoring, tracking). We then rewrite that work as AI software that runs automatically and stays documented on your accounts.
Is Playhype a marketing agency?
No. Playhype is a software company, not an agency. Instead of account managers and media buyers, the system produces content and runs campaigns 24/7, optimizing bids, creatives and audiences with code.
What services does Playhype offer?
Three pillars: Playhype AI (process automation with custom software), Playhype Studios (automated content and video production and publishing), and Playhype Marketing (self-optimizing multichannel campaigns across Meta, Google, TikTok, email, WhatsApp and Telegram).
Which countries and cities does Playhype serve?
Playhype is based in Bogotá, Colombia, and works with companies across Colombia, Latin America and the United States, in both Spanish and English.
Do I own the software or depend on Playhype?
The system is yours. APIs and infrastructure live on your accounts, workflows stay visible and documented, and your team can edit them. When the engagement ends you don't depend on Playhype — you keep the system.
How much does it cost and how do I start?
Start with a free 30-minute discovery by emailing hello@playhype.ai. You leave with a map of what can be automated first and how much time it frees up, and from there we scope your project.
Resources
- Alternative to a marketing agency in Colombia
- How to automate your company's reports with AI
- Automate processes without hiring developers
- Custom AI software in Colombia
- Automate your social content with AI
- Playhype vs a traditional agency
- What is AI process automation?
- How much does it cost to automate a company with AI?
Contact
Email us at hello@playhype.ai for a free 30-minute discovery. Bogotá, Colombia.